Privacy Policy
Meridian Marketing is committed to protecting the privacy of individuals who visit our online platform and interact with our services. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as the General Data Protection Regulation (GDPR) where applicable.
1. Information We Collect
We collect various types of information to provide and improve our marketing services, which include brand strategy development, digital advertising campaigns, social media management, content creation and marketing, SEO optimisation, public relations, market research and analysis, marketing automation, email marketing, website design and development, and data analytics and reporting.
- Personal Information You Provide Directly: This includes information you give us when you inquire about our services, engage us for a marketing project, sign up for our newsletters, participate in surveys, or communicate with us. This may include your name, company name, job title, email address, phone number, and any other information you choose to provide.
- Information Collected Automatically: When you visit our online platform, we may automatically collect certain information from your device. This includes your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This data helps us understand how our online platform is used and how we can improve.
- Information from Third-Party Sources: We may receive information about you from third-party sources, such as our business partners, publicly available databases, and social media platforms, to enhance our services and provide more relevant marketing solutions.
2. How We Use Your Information
Meridian Marketing uses the collected information for various purposes, including:
- Providing and Managing Services: To deliver our marketing services, manage client accounts, process payments, and communicate about projects.
- Improving Our Online Platform and Services: To analyse user behaviour, troubleshoot technical issues, and enhance the functionality and user experience of our online platform and the effectiveness of our marketing strategies.
- Communication: To respond to inquiries, send administrative information, service-related notices, and promotional communications that we believe may be of interest to you.
- Marketing and Advertising: To conduct market research, develop and deliver targeted advertising campaigns, and personalise content based on your interests.
- Legal Compliance and Security: To comply with legal obligations, enforce our terms and conditions, and protect the security and integrity of our online platform and data.
3. Sharing and Disclosure of Information
We may share your personal information with third parties in the following circumstances:
- Service Providers: With third-party vendors, consultants, and other service providers who perform services for us or on our behalf, such as web hosting, data analysis, payment processing, information technology and related infrastructure provision, customer service, email delivery, and auditing services. These entities are obligated to protect your information and may only use it for the purposes for which it was provided.
- Business Transfers: In connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Meridian Marketing, (iii) act in urgent circumstances to protect the personal safety of users of our online platform or the public, or (iv) protect against legal liability.
- With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.
4. International Data Transfers
Meridian Marketing operates globally and may transfer your personal information to countries outside of Australia. When we transfer your personal information internationally, we will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws. This includes using standard contractual clauses approved by the European Commission for transfers to countries outside the EEA, or ensuring that the recipient country is deemed to provide an adequate level of protection.
5. Data Security
We implement robust technical and organisational measures designed to protect your personal information from unauthorised access, disclosure, alteration, or destruction. This includes using encryption, firewalls, and secure server facilities. While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure.
6. Your Data Protection Rights
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Right to Access: You have the right to request access to the personal information we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
- Right to Erasure (Right to be Forgotten): In certain circumstances, you may request the deletion of your personal information.
- Right to Restrict Processing: You may request that we restrict the processing of your personal information under certain conditions.
- Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- Right to Object: You have the right to object to the processing of your personal information, particularly for direct marketing purposes.
- Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your privacy rights have been violated. In Australia, this is the Office of the Australian Information Commissioner (OAIC).
To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before fulfilling your request.
7. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies (like web beacons and pixels) to enhance your browsing experience, analyse site usage, and support our marketing efforts. Cookies are small data files stored on your device that help us recognise you, remember your preferences, and track your activity. You can configure your browser to reject cookies or notify you when a cookie is being sent; however, this may affect the functionality of our online platform.
8. Links to Other Websites
Our online platform may contain links to third-party websites. This Privacy Policy does not apply to the practices of other websites, and we are not responsible for the privacy policies or practices of third-party sites. We encourage you to read the privacy policies of every website you visit.
9. Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete such information from our records.
10. Changes to This Privacy Policy
Meridian Marketing may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "last updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
11. Contact Us
If you have any questions or concerns about this Privat Policy or our data practices, please contact us:
Meridian Marketing
17 Regent Street,
Level 3,
Sydney, NSW, 2008
Australia